Client
Location
Dec 26, 2025
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Branding
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Photography
Product Photography for Food Delivery Apps
Based in the heart of West Yorkshire, United Kingdom this fast-food powerhouse is redefining the Leeds casual dining scene.
About the project
A Leeds Original Goes Digital
Wild Wingz is a fast-food brand in Leeds specializing in burgers, wings, and desserts. Built on an independent model, they successfully managed their own website and in-house delivery fleet, prioritizing quality and a direct relationship with their local customer base.
Challanges
Overcoming Location and Logistics
While the product was a hit, the physical location struggled with Leeds' harsh weather, which frequently killed walk-in footfall. Combined with a limited number of internal delivery drivers, the brand hit a growth ceiling, making it difficult to maintain volume during peak times or reach customers beyond a small radius.
Summary
Visual Salesmanship and Scalability
We pivoted the strategy by launching Wild Wingz on Uber Eats, Deliveroo, and Just Eat to maximize city-wide visibility. By lead-generating with high-impact food photography, the ultimate salesperson on these apps, we bypassed the weather and logistical hurdles, turning a local takeaway into a high-volume digital storefront.
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